<p>Global B2B ad spend topped <b>$43 billion in 2025</b>, and today’s fastest-growing teams are rewriting the playbook. <i>B2B Marketing Futures</i> dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.</p><p><br /></p><p>Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.</p><p><br /></p><p>We cover:</p><p><br /></p><ul><li><b>Creative performance in paid social</b></li><li><b>Account-based marketing (ABM)</b> and smart segmentation</li><li><b>Product-led growth (PLG)</b> and shifting from capture to creation</li><li><b>AI-powered campaign workflows</b> and marketing ops</li><li><b>Attribution, measurement, and marketing diagnostics</b></li><li><b>Sales-marketing alignment</b> and go-to-market execution</li><li>
