<p>Welcome to <b>Authority Through Authorship: The Executive Authority Podcast</b> — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book.</p><p>Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities.</p><p>Each episode breaks down how to:</p><ul><li>Turn your expertise into a high-impact business book</li><li>Position yourself as a trusted authority in your market</li><li>Attract higher-value clients and opportunities</li><li>Build a framework-led business, not just a service</li><li>Leverage your book as a long-term authority and revenue asset</li></ul><p>In a world flooded with content and driven by AI, credibility
