Alchemy: to take the seemingly mundane and ordinary, and turn it into gold. <br /><br />Entrepreneurs take simple ideas and present solutions to the world; they transform the rules of business. They have the courage to say yes to a vision bigger than themselves, which requires them to say no to status quo in life and business. <br /><br />This show highlights people and ideas who said no to the "one-size-fits-all formula" and did things their way.
