From Lab to Label: The Scientification of Consumer Brands

Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry.Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success.In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.