<p>Looking to grow your business internationally through digital marketing? <em>Going Global</em> is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:</p><ul><li>How to research, select and enter new markets</li><li>The key elements of international SEO, paid media and social media success</li><li>Why you need to localise, not translate, your content</li><li>How link-building and working with influencers varies internationally</li><li>CRO and UX techniques you can use across markets</li><li>Payment methods around the world</li><li>International ecommerce fulfilment challenges and how to overcome them</li><li>How to set global KPIs and how to measure success</li><li>Key mistakes to avoid</li></ul><p> </p><p><strong>ABOUT THE AUTHORS</strong></p><ul><li>Sarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’
