Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast.I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again.Michael Senoff, Founder and CEP http://www.hardtofindseminars.com.
