The Bialy Pimps

Life is good at Bingham's Bagel Deli. The loathed customers are dealt the poor treatment they seem to deserve, bad rap music is played loudly, and The Rat is killed often enough to stem his immortality. And the insane homeless regulars -- like drunken Little Johnny Redbeard -- keep life interesting. But when a rival tricks the crew into thinking that the deli's closure is imminent, they do the only logical thing: instead of giving up, they decide to go out in a blaze of glory, handing their customers the humiliation and abuse that the pesky social contract had previously forbidden. But as insults turn to assaults and snide remarks turn to harassment and pro wrestling moves, a strange thing happens. Business goes up -- way up -- as people come back in droves, begging for more. But the flame that burns twice as bright burns half as long, and as pop-culture welcomes the parody musical group "The Bialy Pimps" and its frivolous merchandising machine -- and as the crew pushes to see how