Sports Radio 810 WHB

Broadcasting from the Kansas City metropolitan area, this station delivers a specialized format dedicated exclusively to athletic competition and analysis. Owned by Union Broadcasting, the outlet functions on the 810 AM frequency and maintains an additional FM simulcast on 103.7 MHz to extend its regional reach. The station established its current identity in 1999, pivoting from its historical roots as a influential Top 40 broadcaster into a cornerstone of local sports journalism.

Listeners can access daily commentary through established programs such as "New Day with SSJ," "The Zone," and "The Program." The broadcast schedule includes play-by-play coverage for local entities like the Kansas Jayhawks, Sporting Kansas City, and the UMKC Kangaroos. By operating with a 50,000-watt daytime signal, the station ensures clear reception across portions of Missouri, Kansas, Iowa, Nebraska, and Oklahoma. Digital accessibility is provided through the official brand website at 810whb.com and a dedicated mobile application for real-time engagement with local sports news and team schedules.