Viva 103.1 (Los Angeles)

Broadcasting on the 103.1 MHz frequency, this station reaches listeners throughout the Greater Los Angeles area from its base in Santa Monica. The outlet maintains a simulcast with its sister station, KDLE, which broadcasts from Newport Beach to extend signal coverage across Orange County. Historically, the frequency has undergone numerous format shifts, including stints as an easy listening station in the 1960s, a dance music broadcaster known as Groove Radio, and the notable alternative rock format Indie 103.1. Under the ownership of Entravision Communications, the station shifted its programming toward a Spanish-language format, focusing on cumbia and rhythmic regional Mexican music. The facility is based in Burbank, utilizing a 3,700-watt transmitter located in Baldwin Hills to provide its signal. As of June 2026, industry reports indicate a shift in the station’s branding strategy to target specific demographic segments through new audio platform initiatives. This station provides a persistent presence in the California radio landscape, documenting decades of local media evolution.