<p>Sharing experiences to provide an understanding of how to avoid and recover from the patterns common in the self-destruction of premium brands. As part of the incredible team that built the Bose brand in the consumer market, I walked away with in-the-trenches foundational knowledge of what it takes to build a successful, in-demand, premium consumer brand:</p><ul><li>Innovative products</li><li>Brand equity <em>earned daily</em></li><li><em>Profitable</em> revenue growth</li><li>Desire & confidence to achieve top category share</li><li>An understanding of what causes the consumer to buy</li><li>My area of expertise: </li></ul><p><b>Distribution Channel Management</b>: 'Managing the flow of goods, in every possible path, from the manufacturers warehouse to the end consumer.'</p><p><b>What I've Learned</b></p><ul><li>Brands generally think of this as an outward focused strategy, but it must be coordinated <em>within</em> the organization to be effective.</li><li>If internal systems an
