The Franchise

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• •The station serves as a primary source for listeners tracking the Oklahoma City Thunder and University of Oklahoma athletics.
• •The broadcast signal is distributed across multiple frequencies, including 107.7 FM and 107.5 FM, to ensure regional coverage throughout the metro area.
• •The station's digital platform, thefranchiseok.com, hosts a variety of podcasts and recorded segments that allow fans to catch up on missed daily analysis.
• •Broadcast content frequently shifts to cover high school sports recruiting, providing a level of detail often absent in national-level sports coverage.