
<p>Most men over 50 are living at 60 percent.</p><p><br></p><p>Not because they're lazy. Not because they don't care. Because nobody ever built something specifically for them.</p><p><br></p><p>The 25-year-old trainer telling you to hit the gym five days a week. The diet built for a 30-year-old metabolism. The fitness industry that treats you like a problem to fix instead of a man entering the most powerful chapter of his life.</p><p><br></p><p>This show is different.</p><p><br></p><p>Prime Physique is the fitness podcast for Christian men after 50 who are done settling. Done going through the motions. Done watching life from the sideline while the people who need them most are waiting for them to show up fully alive.</p><p><br></p><p>Host Dave Bess spent 20 years in the fitness industry doing it the wrong way. Personal trainer. Gym owner. Franchise founder. More is more. Grind it out. Until he turned 40, got married, had kids, and realized the model he built his career on didn't work