<p><b>Running The Business </b>is a podcast about what it really takes to <em>run it</em> — whether that’s a business, a brand, a sport, or yourself.</p><p><br></p><p>Hosted by <b>Matt Wood</b>, co-founder of RunThrough - the worlds largest running event organiser - the show features conversations with people operating at the sharp end of <b>sport, marketing, brand, and leadership -</b> from elite athletes and founders to CMOs, CEOs, and community builders.</p><p><br></p><p>Across each episode, Matt explores the journeys behind the outcomes:</p><p>how people build participation pathways, create brand love through sport, scale communities, and perform under pressure — on the track, in the boardroom, and beyond.</p><p><br></p><p>Some episodes focus on <b>Running the Business</b>, others on <b>Running the Sport</b> or <b>Running the Performance</b> — but all are rooted in the same question:</p><p><br></p><p><em>How do you build something that lasts?</em></p><p><br></p><p>Whether you’re an
