La Tricolor 102.1 (Reno)

Broadcasting at 102.1 FM, this station provides regional Mexican music formats to audiences in the Reno, Nevada metropolitan area. Programming emphasizes the Regional Mexican genre, featuring subgenres such as Banda, Norteño, and Grupero. Elboton.com is the official digital home for information regarding the station's broadcast schedule and promotional activities. The station maintains a focus on Spanish-language content, delivering entertainment and cultural programming tailored to the local Hispanic community in Northern Nevada. The broadcast signal targets the Reno-Sparks region, providing coverage for listeners within the Truckee Meadows.